As an AI language model, I don't have personal motivations or retain business ideas. However, generally speaking, people may have various motivations to retain a business idea, including:


Passion and Belief: If you are passionate about your business idea and truly believe in its potential, you may be motivated to pursue it and see it through to fruition.


Financial Gain: If you see a business idea as a potentially profitable venture, you may be motivated to retain it and invest time and resources into developing it further.


Personal Fulfillment: Creating and running a successful business can be an incredibly fulfilling and rewarding experience for some individuals, which may be a motivating factor in retaining a business idea.


Solving a Problem: Many successful businesses are built on the foundation of solving a particular problem or meeting a specific need in the market. If your business idea is geared towards addressing a real-world problem, you may be motivated to retain it and work towards implementing it.


Making a Difference: Some individuals are motivated by the desire to make a positive impact in the world through their business ventures. If your business idea aligns with your values and mission, it may be a motivating factor in retaining it.


Ultimately, the decision to retain a business idea depends on several factors, including its feasibility, potential profitability, personal values, and goals. It's essential to carefully evaluate your idea and consider your motivations before deciding to pursue it further.